BLOGGING EDGE

A selection of ‘in-house’ blog posts on the subject of internet marketing

SNAP HAPPY: DON’T LET DAYLIGHT SAVINGS CRAMP YOUR STYLE BLOG PHOTOGRAPHY

Daylight saving time ended this weekend, meaning it’s back to forcing yourself out of bed on cold winter mornings and leaving work to dark and drizzly nights once more.

Style bloggers in particular will feel the extra loss of sunlight, as every photography manual and advice blog under the sun (excuse the pun) raves about how idyllic the ‘golden hours’ of photography are, i.e. the hour after sunrise and the hour before sundown, when natural light is at its prettiest and casts a soft, dream-like glow on everything it touches.

DIY TUTORIAL TIPS: CONVINCE YOUR READERS TO GIVE YOUR DIY A TRY

Everyday millions of us ask good old ‘Auntie Google’ how to do this, that and the other, which is great, right?
Never before has it been easier to look something up and be given the confidence to tackle the job ourselves – whether it’s fixing a leaking tap or making your own Halloween-themed fascinator.

Read more: Blogging Edge

Buy Nothing Day: Top Five Thrifty Bloggers

Consumerism is so engrained in our everyday lives; many of us will find it very difficult to go through a whole day without spending any money. Using public transport, for instance, parking, and resisting the temptation to splurge on that ‘essential’ cup of coffee on the way to work. Many of us could fail the challenge before 9am!

Hurricane Media

Hurricane Media are a B2B video marketing brand.

How to Run a Do-it-Yourself Campaign on YouTube

The first step for businesses should be creating a polished and well-structured DIY tutorial of your product in action. But this alone is not going to bring in big numbers of visitors. In order to engage viewers, these videos have to be of genuine use to your audience and of course, the marketing of your video content also has to be very carefully thought out.

Six of the Best Video Marketing Campaigns for Technology Brands

From a directorial point of view, technology products and services are considered to be innovative and luxurious. Aspirational imagery and language are therefore essential components in video to help sell ‘the dream.’ However these are not the only elements of filmmaking which can turn a video view into a purchase.